A performant headless e-commerce storefront for a fashion brand with 200+ SKUs. The site was re-platformed from a monolithic Shopify theme to a composable stack.
Frontend built with Next.js App Router and Sanity CMS for editorial content. Commerce logic handled by the Shopify Storefront API. Checkout remains on Shopify for compliance.
Result: 60% improvement in LCP, 40% increase in mobile conversion, and a content editing workflow the team could own without developer involvement.